Today, I'm going to write about the baseball glove business. It is a love story. A year ago, Paul Cunningham and I saw our first Leather Head glove prototypes. We liked, did not love them. We tweaked them. We secured Jon Contino to handle our branding. We launched. Every day we learn. All the time we know that gloves are personal. We answer a lot of questions from people who want information, but have no interest in purchasing a glove. We get a lot of requests from players (and a lot of kids) who tell us, "If you give me a glove, I'll promote it for you." We'd love to find a major league player willing to try our glove, but we don't really want to pay him to wear the glove. We want him to put our glove on his hand and, well, become part of the love story.
1 comment:
Jeff---I was thinking about you the other day---Leather Head.....good idea. Hang in there, man.
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