I hate mission statements. Why? Because I think they’re basically fiction, so they run counter to my profession, which is about truth-seeking and truth-telling. But I’ve written a few in my day. Sometimes they were called “goals” and they were equally inane and useless. I used to list goals like, “To write a minimum of five cover stories,” knowing fully well that covers were out of my control. Why did I list that as a goal? To be done with the exercise. I believe in goals in the same way that focused athletes set them, by looking through the smallest window possible. Golfers talk about it all the time. Focus on one shot. Pitchers try to de-clutter their brain after each pitch. Football coaches even preach, “Win the next play.” In the end, BS prevails and workers around the world are given the ultimate busy work assignment. A mission statement.